Begin with business architecture, not software.
SoConn clarifies objectives, scope, target processes, required capabilities, data, integrations and governance principles before translating them into solution requirements and an implementation plan.
Software is purchased before the operating model and transformation objectives are clear.
Requirements list features but omit end-to-end flows, data and business rules.
Accountabilities across business owners, BA, PM and vendor are unclear.
Progress depends on development without effective scope, decision and acceptance controls.